How to Improve Your Site Traffic Using Content Marketing

On the whole, content marketing represents the process of creating, publishing, and distributing diverse forms of content to drive traffic to your websites.

In fact, each marketing tactic should do something with content. At the same time, if it’s not connected with outbound marketing, it might serve as content one.

Does it sound a bit confusing? Let’s examine content marketing steps and strategies.

1. Start with editorial calendar

Editorial calendar constitutes a comprehensive and detailed planner that covers all publishing activities from all existing channels: your site, social media, blog, and even third-party websites where you have posts. The main goal of this step is to have an idea of all publishing activities and control their progress. It’s always easier to regulate themes or make corrections if you have them at hand.

2. Turn to content writing guidelines

These guidelines will assist you in following standardization rules and supporting a high quality of content. They include:

• The recommended tone of voice;
• Text length;
• Use of pictures;
• Formatting requirements;
• Citing features;
• Editorial workflow;
• SEO requirements;
• Linking (both external and internal).



3. Document your content marketing process

   The main aims of editorial calendar and content writing guidelines are to standardize the process of content creation. After it, each writer or content creator you work with will be able to gain understanding of your expectations and follow necessary specifications.

   For this reason, these 2 steps represent the basis for a documented process of content marketing. It’s nothing else but a systemized workflow of creating, editing, publishing, and distributing your content in order to get traffic to your websites.

4. Create tutorials and educational content

   Once you’ve started to manage your content quality and flow, you are able to turn to writing. Think of content types you will provide by taking into account your target audience, its interests, niche, preferences, and so on.

   Here are some popular content types for you:

   • EBooks;
   • White papers;
   • Infographics;
   • Videos;
   • Podcasts;
   • Content generated by users;
   • Posts in social networks;
   • Blog articles and posts;
   • Case studies;
   • Influencer content.
   
   

   Different spheres choose different types, e.g. we prefer tutorials, educational guides, and blog posts.

5. Collect data and publish your reports

   It’s always hard to attract traffic to a new website, especially if you’re not a professional copywriter to generate content on a daily basis. Thus, the main piece of advice here is to focus on quality, not quantity of your posts and articles. Carry out a big research and then provide results in the form of a detailed and well-organized report. It will assist you in different ways:

   • Eternal content A thought-out report will stay up-to-date and relevant for a long term by boosting traffic to your site from various sources.
   • SEO advantages Everyone knows that search engines require authoritative content. By creating and providing it, you ask Google for paying attention to your resource and giving rankings.
   
   

6. Launch a podcast

   

   According to statistics, over 100 million Americans have at least one podcast a month. In percentages, that’s about 32% of the US citizens! Thus, podcasts can boast of a huge audience: these are ears that might be easily converted into your website traffic.

   As podcast popularity is growing, you can turn it into a worthy tool to generate traffic on websites. You can as add links to the content you want to promote, so advertise the site name or product using audio. Here are some other benefits of this method:

   • SEO. If you make transcriptions of your podcasts, you can embed audios and then post ad texts to your blog. This way, you will optimize your podcasts for search.
   • Brand awareness. Users might like your first podcast and then open the website to get more.
   • Build your relationships with customers. Make your podcasts useful by providing extra value. Interactive components always give a feeling of more intimate company experience.
   
   

7. Launch a YouTube channel

   

   In 2020, people watched more than 1 billion videos on YouTube on a daily basis! By launching your channel here, you attract a new audience and become a kind of their new habit. They check your videos on a channel and wait for new ones!

   Besides, you can create YouTube advertising campaigns, add links or annotations to video descriptions, and make other users share your content on the platform. If you provide at least 1 video per week, you will increase traffic to website free.

   When you don’t have your audience here yet, you can turn to popular bloggers and ask them for becoming your affiliate partners or pay for their ad services. It might attract users, but it’s always better to launch your own channel.

8. Repurpose your content

   Good blog articles have a long life. Their ideas and concepts might be converted into:

   • PDFs, charts, graphics for download;
   • Narrated videos;
   • E-mails;
   • Series of posts in social networks;
   • Audio versions for different third-party portals;
   • Themes for guest writing.
   
   

   This way, you can prolong a positive effect of their influence and good results.

9. Provide press releases and guest posts

   If you want to expand your audience, you have to blog on other websites. Just look for sites that accept guest submissions or examine media publishers in your sphere if they expect opinion articles from authors.

   Also, you might make use of media opportunities like HARO. It’s a free resource which connects journalists with different sources. You can join it to share your press releases or quotes to the media in your niche.

   Besides, you can not only write yourself but accept other authors’ articles. For this, seek after popular publishers and blogging services in your sphere. Pay special attention to active and engaged posts and audiences. Some of them dispose submission guidelines – that’s what you actually need! Such guest posts will have links to your website: to content, bio, services, and more. It will definitely boost traffic to your sites!

10. Build your linkable assets

    Linkable assets constitute in-depth content that is optimized for backlinks. In other words, they represent:

    • Tutorials and case studies;
    • Researches;
    • Online tools;
    • Series of interviews;
    • Storytelling;
    • Statistical data, especially round-ups.
    
    

    Thus, it’s an original piece of content that might be interesting for others. So, they might want to reference them in their articles, posts, and so on.

How to Increase Your Resource Traffic Owing to SEO

We would like to render you useful tips on how to get started in 2021.

1. Carry out technical audit

   Technical audit should become your first step in creating a SEO strategy for your site. Its main aims are to check the website’s structure and performance. The following tools might assist you with this:

   • SEMrush site audit;
   • Search Console by Google;
   • Page Speed Insights.
   
   

2. Make website improvements

   As you have already found problems with your resource, it’s time to fix everything: page loading speed, coding, navigation, usability, and so on. When you make recommended corrections, you may win some bonuses from Google.

3. Prepare keyword research

   When you start, focus on keywords that demonstrate interests of your niche and potential clients. As a rule, 1 or 2 keywords are more than enough for a webpage. Their search volume should be under 10 thousand a month. In order to obtain them, you can use such SEO tools as Keywords Everywhere, Google Keyword Planner, or SEMrush. After a few months of your site’s online presence, you can choose higher volume keys.

   The main trick how to get the traffic of a website is to build a strong basis of relevant keywords.

4. Correct content according to search intent

   Users always have an idea what they are looking for. For this reason, we can point out the following types of content in conformity with their purposes:

   • Informational (how to make it);
   • Commercial (types of products, companies, addresses, phone numbers, etc.);
   • Navigational (find a website);
   • Transactional (flights between cities).
   
   

   Therefore, your content has to meet the user’s intent and requirements and help him to get the necessary data in a minute.

5. Make use of internal links

   The main goals of using internal links are:

   • Boost time a user spent on your resource;
   • Improve navigation on it;
   • Discover semantic connection between different themes.
   
   

   It’s a real must-do for SEO strategies as they are responsible for getting organic traffic.

6. Find long-tail keywords

   Pay attention to long-tail keywords. Since they usually have less search volume, they provide less competition. It means that it’s not only easier to rank them but simpler to get the intent and wish of your searcher. It will help you receive more organic traffic in general. According to statistical data, long-tail keywords bring more traffic than top 3 short keywords!

   To add to it, multi-word queries give a clear agenda in mind. If a user finds the resource with detailed and helpful answers, he will most likely turn to it again and again. 

7. Optimize for Google snippets

   Would you like to attract a ton of clicks? Then you need to rank for Google rich snippets. For this, examine question queries and try to give well-organized and detailed answers to them.

8. Reply FAQs

   In addition to keyword research, analyze SERPs for various queries. For instance, the box ‘People Also Ask’ might be helpful in different ways: you can find long-tail keys here and build your content strategy in conformity with them.

How to Increase Your Site Traffic For Free?

How to Increase Your Site Traffic Due to Advertising

If you configure your PPC or pay-per-click ads properly, they can bring you a stream of relevant traffic at a low cost.

1. Facebook advertising

   Register your business account on Facebook and test diverse ad types, e.g. image, lead generation, video, retargeting, and so on. You can begin just with $5 a day. For instance, online store owners promote their products in buy-and-sell groups on Facebook to get traffic from potential clients.

2. Instagram advertising

   Instagram allows running advertising campaigns in stories, newsfeed, and on the Explore page. The key to eye-catchy and attractive Instagram ads lies in amazing visual content. Use it while promoting your goods or services.

3. Pinterest advertising

   Pinterest is known as a wonderful place to promote both your platforms and products. Is your target audience mostly presented by women? Then you won’t find the better place for your ads!

   The supported ad formats include: collection ads and pins, shopping ads, sponsored videos and images, carousel pins, and more.

4. Google advertising

   It serves as a universal answer how to boost traffic and increase sales. The platform can boast of one of the most imposing range of tools for advertising, targeting, and getting analytics. With it, you can start your ad campaigns easily whatever they’re:

   • Display;
   • Search;
   • Video;
   • App promo;
   • Shopping.
   
   

5. Reddit advertising

   Reddit is a worthy resource in this list for sure because this community became a pioneer in most well-known tendencies and trends like popular memes, pop culture, and the whole companies!

   Though its local crowd doesn’t appreciate self-advertising, it’s a good alternative to build the company’s presence in a new way.

6. Twitter advertising

   Twitter offers a great variety of cost-effective ways to promote your goods or services. Purchased tweets, conversation cards, and videos – these are just some ideas how to distribute your content and then control all interactions and clicks.

   
   

How to Increase Your Resource Traffic Due to E-Mail Marketing

E-mail is an ideal channel if you want to have a private conversation with your visitors. Unlike multiple public channels, you have full control over the attention of your readers. Thus, it gives lots of answers on how to get the traffic of websites and make profitable investments from the point of ROI.

1. Begin with a newsletter

   It’s considered to be the first step in building and growing your site’s list. Add the option of on-website e-mails, then gather letters from your readers, and send them updates when you have new content published.

2. Organize a welcome sequence

   This sequence allows representing your brand to readers; so, you should create it to showcase worthy and eye-catching content from your resource. A standard welcome sequence contains:

   • E-mail that confirms subscription;
   • Introductory letter;
   • Custom follow-ups.
   
   

3. Inform of content upgrades

   Such updates serve as complementary add-ons for your resource content. It’s an extremely efficient method of growing and expanding your e-mail list.

4. Create Referral Programs

   With e-mail referral programs, you can reward your readers for spreading your content, ideas, and philosophy. This way, you can use a promotional power of your target audience to grow the number of newsletter sign-ups, which will lead to website traffic.

5. Automate and personalize

   E-mail marketing is mostly about personalization concepts. If you segment your audience and organize e-mail sequences, you will get and maintain a constant traffic stream. Such platforms as ConvertKit, GetReponse, and Drip will assist you in it. Besides, Email Pirate is another worthy tool because it adds efficient opt-in forms to your site.

   Start now! Don’t waste your time! E-mail marketing requires lots of time.

How to Increase Your Site Traffic with Social Media Marketing

1. Facebook

   The best way to receive traffic in this social network is to start your brand community here. Make up relevant content and post it timely in order to draw attention of your potential clients. You can as post updates on your business page, so share necessary links in Stories and publish eye-catchy announcements or news in your personal profile.

   Besides, if you combine Facebook advertising with regular posting, you will most likely increase chances of generating traffic on websites from different areas. Facebook groups, Messenger, and ads also work.

2. Instagram

   Instagram isn’t so rich in linking options, that’s why you should follow some strategies. For instance, it gives an opportunity to attract traffic with the help of your link in bio. Spend some time and organize shoppable galleries on your site – it will boost conversions! On Stories, you can share swipe-up links to your resource. Once you reach the audience of 10K subscribers and turn your account to a business one, you can employ this service.

   Also, there’re options for affiliates when popular bloggers or commercial accounts promote your goods or give reviews. It’s a good way of marketing, especially taking into account how fast Instagram’s audience is growing.

3. Pinterest

   By making pins several times a week, you take part in a big stream where everyone might create viral content one day.

   When you share a post, you are able to pin lots of images in it. As a result, it gives you more opportunities as one of them may boost and outperform the rest. For instance, you would like to advertise a product page. So, you can upload lots of custom images if real product images are not so inspiring. To drive traffic from Pinterest, we recommend using Pinoculars app since it retargets audience to Pinterest.

4. Twitter

   It constitutes a great portal for experiments! Here you shouldn’t worry about limits: relevant hashtags allow reaching a bigger audience than the number of your followers.

   To start your marketing strategy on Twitter, we recommend using one trick. Share a click in order to retweet the link with users that were featured in this post. As a result, your post becomes more popular and visible. Pay special attention to hashtags as they assist you in ranking higher. The more people see your tweets, the more clicks you get!

5. LinkedIn

   Though LinkedIn seems to be the last place to search for traffic for most online retailers, this portal still might attract a regular stream of potential clients. For instance, most retailers already use this service to share their PR news. If one has recently made a donation to a charity, wanted to encourage or highlight the whole team or one employee, or had great achievements to share with, he can write an article about it.

   Sharing links is uncommon for this platform, of course, if your product is not unique or one-of-a-kind. At the same time, videos are really popular here. Thus, you can add them to your posts in order to increase traffic.

   Also, if you want to connect with other professionals and get a new audience, you should publish status updates, write leadership articles, and share them in groups.

6. Reddit and other forums

   Reddit is regarded as a digital community or forum to ask your questions and take part in discussions on different topics. To start getting traffic here, you should create your account, choose niches that are interesting for you, and participate in community forums.

   It’s extremely important to follow the portal’s etiquette and not to post direct promo content; otherwise your account is to be banned. Thus, posts should be organic. Take a look at the portal’s requirements about sharing content first. It’s important to add value and usefulness by earning respect of your audience. Only after these steps, you can add links to your posts.

   It’s also worth exploring such forums as Quora and Yahoo Answers. They’re organized in a similar way and so can reach a targeted group of people.

7. Snapchat

   Having more than 190 million active users every day, Snapchat is a worthy social media portal to contact your potential clients. It’s oriented towards young people; thus, if it’s your target audience, you should take a closer look at the platform.

   Build your strategy and focus it on your products and site. An interested audience always would like to know more about your goods and brand on the whole.

   What’s more, you can test Snapchat ads – clickable snaps that might be directed to your site or another URL.

8. Organize contests and giveaways

   Everybody enjoys freebies! If you organize giveaways and contests on a regular basis by making them an essential part of e-commerce strategy, you will provide your site’s users with the cause to come back. Moreover, if you add a social-sharing component to your campaign, you will most likely see word-of-mouth marketing with your own eyes!

   When users take part in your giveaways, one-third of them are ready to receive information from the brand regularly. It presumes that you can market to them in the future. Besides, you get a detailed description of your audience and its interests supposing that you can tailor your future strategies according to their shopping preferences. Personalization is known as the biggest opportunity for brands to attract new clients! In conformity with stats, 71% of consumers get upset and even frustrated if their experience is impersonal.

In order to organize your giveaway or contest, you can ask to:

• Tag several friends;
• Use your hashtag;
• Share your posts;
• Publish submission and indicate your account.

How to Increase Your Site Traffic Owing to Influencer Marketing

According to statistics, over $15 billion will be spent on influencer marketing by 2022! Why is it so? This marketing method confirmed its significant ROI in different terms: from brand awareness to traffic and sales.

If you want to use it as well, follow 3 simple steps.

1. Provide influencers with samples for free

   In influencer marketing, you should use the common PR rules. Thus, if you want to see some boost, follow these steps:

   • Think of influencers that might help you;
   • Create a list of them;
   • Share free product samples or access to services with them.
   
   

   Most of them will tell or write about their experience of cooperation with you in their blogs and accounts.

   In addition to this, you can pay for a placement of the sponsored product or its mentioning. Of course, it might cost you big sums of money, but this method really works for getting traffic.

2. Turn to press and bloggers

   If you’re not ready to give goods for free, you should try organic outreach. Just create a database of journalists, bloggers, and other businesses that cover your niche in their articles and press. Build relationships with them.

   Twitter will most likely help you with this because it pitches your ideas or concepts to publishers and discover interesting requests on the whole.

3. Write a post featuring influencers or organize round-ups

   It’s always a good idea to attract influencers in your newsletter or become featured in their round-up articles. For this, you should ask influencers to contribute to your blog after several good connections with them. Just set a topic, make up a question, and then wait for answers from your expert panel. Upon it, you should collect and present replies in the form of a round-up post. Then ask all participants to share it in their social media.

How to Improve Your Site Traffic Due to Online Communities

Communities provide the effect of networks when posts are getting shared in one place and then reread by others. As a result, every new share or vote reaches more and more people.

If you are interested in creating viral content, you should have an active position in communities like Reddit, LinkedIn or Facebook groups.

1. Discord. It’s an imposing community of professionals and ordinary users: from international artists to gaming groups. It offers lots of options for a comfortable and well-organized communication.
2. Hacker News. This community looks like a long list of themes to support or express your opinion. Also, one can comment, ask, show, and submit.
3. Public Slack groups. According to its options, Slack reminds of Discord; its groups are organized like channels and communities to join. You can choose them by languages, categories, and regions.
4. StackExchange. This portal contains lots of hot questions discussed by experts that can vote on posts, earn reputation, and get additional privileges.
5. Growth Hackers. It appears to be a modern community with lots of discussions that you can categorize by tags, posts, and trending themes.
6. Zest.is. It’s a cute marketing community where experts in this sphere share and discuss ideas, insights, and helpful information. You can not only get data you need but contribute content you consider appropriate.
7. Marketing Profs. The portal calls itself the most vibrant marketing forum on the Net as it saves archives of 46 thousand questions and 279 thousand answers to them! Everyone can ask new questions and start his own topic.
8. Moz. It’s a big community with diverse options. Its forum provides full access to ask, answer, and vote. Blog consists of the best content to read as in articles, so in comments below them. MozCon represents exclusive speakers, tactic activities, and lots of possibilities to discover.
9. Designer News. This platform serves as a large community of users who are keen on design and technology. Thus, it contains top stories, jobs, podcasts, badges, and more.

7 Best Tools to Improve Site Traffic for Free

The following tools can assist you in building your business promotion strategies, specifying marketing goals, and analyzing the results. Besides, you can make use of all or most their options for free!

1. Alexa

Alexa helps analyze site performance and possibilities of growth. It contains a lot of free and paid tools to take a look at competitors’ websites to gain understanding of their positions and traffic. Everyone can use these tools to:

• Get new keywords and close gaps if you have them;
• Review popular articles;
• Examine resources with similar audience;
• Discover average engagement parameters per post;
• Correct missing ranking opportunities in your strategy.



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2. BuzzSumo

   This platform assists in discovering high-performing and the most sought-after content on different topics. Therefore, you could take advantage of it to:

   • Find out trending post ideas and themes;
   • Define content formulas and headlines that lead to clicks;
   • Discover influencers in your sphere to cooperate with;
   • Measure the share of your social media posts (as well as those of your rivals).
   
   

3. SimilarWeb

   Most online marketers turn to SimilarWeb when they want to analyze web traffic stats of different resources. This way, they can also determine whether it’s a worthy platform for guest blogging or not.

   For this reason, one might use it to estimate competing sites by the following aspects:

   • The best performing website pages;
   • Organic and referral sources of traffic;
   • Demographic distribution by interests or regions.
   
   

4. Google Trends

   By using Google Trends and its options, you might get trending themes depending on regions and highly specific keywords to introduce them into your business strategy. Therefore, it’s a reliable tool if you want to:

   • Receive long-tail keyword ideas;
   • Explore possible changes in behavior of your target audience;
   • Create trending content for outreach.
   
   

5. GTmetrix

   The tool analyzes your site’s speed and different technical characteristics that determine user experience and rankings according to search results. It might be helpful when you need to identify:

   • Bloated codes;
   • Website pages with slow loading;
   • Redundant plugins;
   • Other forms of technical problems that your site faces.
   
   

6. Screaming Frog

   It’s considered to be one of the best software when you need SEO crawls. The tool provides analysis of your resource from the point of a search engine crawler. It presumes analysis of on-page issues such as:

   • Duplicate content;
   • Both internal and external links that are broken for some reason;
   • Incorrect redirects;
   • Problems with JavaScript coding or similar issues;
   • Missing meta descs and page titles;
   • And much more.
   
   

7. Shopify

   This portal offers checker reports to understand how much traffic your resource actually gets. It allows browsing sessions over time and selecting dates to take control over traffic on them. Besides, Shopify contains conversion rates of different sites; thus, you could realize if you receive traffic from your target audience.

Conclusion

To sum up, these 30 different ways to boost traffic to your site might become a great discovery! No matter whether you are a beginner in business promotion or have already run your campaigns and got first traffic, you can still find out some really efficient tools and interesting ideas. Moreover, you can try all of them step by step in order to receive more traffic and increase your sales significantly!